At some point or another, every one of my clients ask the E question: Should I do an ebook version of my book?  Although there isn’t a right or wrong answer–it all depends upon your overall goals and objectives, ebooks or electronic books simply cannot be ignored as a viable sales or marketing tool. I’ve been buying ebooks ever since the medium first appeared as simple downloadable PDFs.  They have since evolved into technological marvels, and rival their printed counterparts as must have stock for any library.

I believe the printed book will not go away anytime soon…at least hopefully not in my lifetime. Yet, statistics show authors are leaving money, no many how minimum on the table when the refuse to at least make their books available in electronic form. In  “Publishing Statistics 2013 : eBook or Print Book,” Patricia de Hemricourt describes the current state of epublishing. And while I disagree with her opening statement, “we do hope that, as a self-publisher, you do not even consider any other form of printing your book, as any other option implies storing the printed books and handling the shipping etc. )” she builds a strong case for entering the world of ebook publishing. The author states:

Well it appears that, though the popularity of eBooks is increasing, print books still hold the lion share of the market as shown in the publishing statistics below.

E-book sales have been expanding steadily in the United States and e-books make up an ever growing portion of the US consumer book sales market. While in 2009, e-books accounted for a mere 2.7%share of total consumer book sales, by 2012, e-books had grown to 14.9 % of the global book market according to Pricewaterhouse Coopers. E-book sales revenue reached a whopping 3.3 billion US dollars in 2012. In the US, between January 2012 and November 2012, the market share of the e-book fluctuated between a high of 26.7 percent (January 2012) and a low of 17 percent (October 2012). On the global scale, projections from Pricewaterhouse Coopers suggest that worldwide e-book market share could reach 17.9 percent by 2016.

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