One of my first clients, Marilyn Logan, author of the book I Can’t Afford to Marry You, has sold multiple thousands of her self-published, financial help book. Yet, she didn’t rest on her laurels, even after appearing a few times on the Dr. Phil show. She went to work building workshops and seminars around her concepts, which in turn led to even more book sales.

The truth is, selling books one by one is complex, although one author I know sell on average of 100 copies per week just by pure hustle. If you are thinking about writing a book or if you have already written or published one, Sean Platt and Johnny B. Truant, outline steps that they contend, “100% of Independent Publishers Who Do This Will Sell More of Their Work.”

According to the authors:

Most independent authors and content creators aren’t thinking in terms of building product funnels when they write their books and stories.

That is a mistake.

Whether you’re writing fiction or nonfiction, smart writers who know how to build their catalog around funnels will always make more money directly with their words than writers who publish their work using the old “hope and pray” business plan.

Here’s how you do it.

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